Creating a blog can be a majorly successful piece of your brand’s marketing strategy. They allow you to build relationships with your audience, provide a valuable platform to present information, and can be a great place to promote your brand. But let’s face it, there are a ton of blogs out there competing for the reader’s attention. If you want to captivate audiences, you’ll want to make sure your blog provides them with an experience that makes them want to come back and consume more of your content.
Create Valuable Content
Whether you’re posting a long-form article, a short blurb, or an infographic, your top priority should be making sure that it’s content that provides value to the reader. Don’t focus too much on keyword density or other statistics – search engines favor high-quality content over 2,000-word articles that are stuffed with keywords now.
Providing valuable content helps set you apart from the others who are simply rehashing the same old information or writing articles solely in an attempt to rank in searches. Content with value makes people want to return to your site for your content.
Make It User-Friendly
Your content should be your top priority, but ensuring that your blog is nice to look at and easy to use can set you far ahead of other bloggers who don’t put much time into the initial set-up of their blog. Make sure your color scheme is easy on the eyes and that the text easy to read. This means making your text posts easy to read. Break posts up into defined sections, with appropriate headings and subheadings, and don’t be afraid to use numbered lists or bullet points when appropriate.
It’s also important to make your blog easy to navigate – if people have a tough time navigating your blog, they probably won’t stick around to dig deeper into the content.
The Travel Channel blog has an easy to navigate header, making it easy for readers to find exactly what they’re looking for.
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Use Mixed Media
Many people start a blog because it allows them to write long-form posts. And while those posts can certainly be a valuable part of your blog, you’ll want to make sure you aren’t overwhelming your readers with endless walls of text. Don’t make a post longer than it needs to be just to extend the word count. If you can say something in 500 words, there’s no point in making it 1,000. You should also break up text posts by posting photos or creating video content.
Stick to a Schedule
Try your best to create a publishing schedule that you can stick to in the long run. This can mean different things for different bloggers -maybe you simply post every Thursday. Or a more intensive schedule can include a few different posts a week with different formats – you might do a video on Tuesdays, a text post on Thursday’s, and a weekly roundup on Sundays. Whatever you choose, consistency is key. People will know when they can expect your posts and then plan to visit on a regular basis.
One of the most important things that bloggers tend to forget when they’re writing is that their personality is what makes the blog what it is. If people just wanted the news related to them in a factual manner, they’d be on CNN or some other news site. Don’t be afraid to put your own spin on your content and inject your personality into everything you do. Make sure people feel connected to the content because of you – whether it be through sharing your opinion or relating the information to your personal experiences, make sure every post contains “you”.
On her Mad Hungry blog, Lucinda Scala Quinn finds fun ways to relate her anecdotes and family stories into every post she writes, setting them apart from people who simply post reviews or recipes.
Creating a blog that stands out from the millions that are already on the internet is a daunting task. But when you apply the right tactics, you’ll set yourself apart from the others. And when you have a blog that has valuable content injected with your unique personality, you’ll be memorable to your audience and your business will see the benefits.
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