Google announced that they will be bringing Google Lens features directly to the Google Image search results. You will be able to pull up an image in image search, highlight an area of the image and have Google Lens zoom in and locate that information.
As you can see from the GIF below, after you select an image, you have the option to click the “lens” button and it will then do it’s magic by finding related information about that image.
Lens’ AI technology analyzes images and detects objects of interest within them. If you select one of these objects, Lens will show you relevant images, many of which link to product pages so you can continue your search or buy the item you’re interested in. Using your finger on a mobile device screen, Lens will also let you “draw” on any part of an image, even if it’s not preselected by Lens, to trigger related results and dive even deeper on what’s in your image.
This is coming in the “coming weeks” according to Google.
Forum discussion at Twitter.
Note: This story was pre-written and scheduled to be posted now, I am currently offline for a holiday.