Yandex, the internet titan often referred to as the Google of Russia, has launched its first smartphone.
Yandex.Phone, as the device is called, is a 5.65-inch Android-powered phone that will cost 17,990 rubles ($270) when it goes on sale tomorrow.
In terms of specifications, Yandex.Phone is a fairly mid-range device, sporting a Qualcomm Snapdragon 630 processor, 4GB of RAM, 64GB of expandable storage, and a 16-megapixel / 5-megapixel dual rear camera.
The company is also pushing its own intelligent assistant, Alice, front-and-center on the device — in place of Google Assistant which is the norm on most Android phones. However, this isn’t the first piece of Yandex hardware to sport Alice since it was unveiled last year — earlier this year Yandex launched a $160 smart speaker that also included the virtual assistant.
It’s not entirely clear what the default apps on the phone will be, but judging by the official photos it seems pretty clear that Yandex is positioning its own services at the forefront of the device, with Yandex’s own search engine prioritized. That said, Google’s own apps are also bundled.
The move comes nearly three years after Yandex emerged victorious in an anti-competition case against Google in Russia. Lawmakers found that Google had abused its dominant market position by hindering the ability for other companies to create competing services on Android, by forcing manufacturers to bundle Google apps, such as Gmail, Google Search, and Google Play, on Android phones.
As a result of the ruling, Google was required not to restrict the pre-installation of competing apps, including search engines. Google was also required to offer a “choice window” for its mobile Chrome browser, asking the user at launch what their default search engine should be. In the year or so since this change came into force, Yandex has reportedly overtaken Google in terms of search market share on Android.
By integrating Alice into the fabric of the phone, users in Russia will also have a deeply integrated voice-assistant experience from the get-go, covering maps, calendar, music, weather, and even voice-calling .
“Yandex.Phone is built to offer Russian users a smartphone equipped with all the localized tools needed for users to navigate their daily routines,” noted Fedor Yezhov, corporate VP of ecosystem products at Yandex. “Users can interact with Alice and the most widely used Yandex applications in a new way on this phone. Fully integrated into the phone, Alice provides users with comprehensive access to Yandex apps.”
Meanwhile, Google is facing a similar predicament in the rest of Europe to what it has faced in Russia, and the company recently changed its Android business model so that device makers will be charged a licensing fee to preinstall its apps in Europe.
The Yandex.Phone will go on sale first on December 6 through the Yandex Store at the company’s Moscow HQ, followed a day later by other retailers across the country.